DEPLOYANT - The watch magazine for collectors, by collectors “It’s the most wonderful time of the year!” Whether we are naughty or nice, here at Team Deployant we choose the
DEPLOYANT - The watch magazine for collectors, by collectors “It’s the most wonderful time of the year!” Whether we are naughty or nice, here at Team Deployant we choose the
George Santayana warned that, “Those who cannot remember the past are condemned to repeat it”. Conversely, Henry Ford, that poster child of intolerance, spat out, “History is more or less
As the year comes to an end, I am reminded that (among other things) 2023 is the 35th anniversary of Geneva-based watchmaker Frederique Constant. It is also the 15th anniversary
Despite being barely existent anymore or now a memory from the past, some brands continue to live within the collecting community, benefitting from a certain aura. One of these brands
Armin Strom, the Swiss independent watch company founded in 1967, merges Swiss-German horological tradition, avant-garde "transparent mechanics," and a commitment to innovation. The brand's artisanal approach emphasizes exposed dial-side movement
Tissot has opened its first monobrand boutique in the UK within London’s Covent Garden. The historic destination is becoming a hotbed for watch brands since Bucherer moved to its current
Breitling has announced its acquisition of Universal Genève, heralding a fresh chapter for the Swiss brand with a goal to revive the legacy of this revered name in the realm
Breitling has bought Universal Genève. It is among the most historically important watchmaking houses in Switzerland but was all-but wiped out by the quartz crisis. The brand was bought by
Breitling just announced its acquisition of Universal Genève. The legendary brand, previously owned by an investment firm from Hong Kong, is set to be brought back to its former glory
While many once-defunct watch brands have relaunched over the past decade-plus, one name in particular has remained the white whale: Universal Genève. Today, a revival that's been dreamed of for
This breaking news is just in and it is huge: Breitling has acquired Universal Geneve for a rumored sum of a whopping $70 million intending to turn it into its
BY HARLAN CHAPMAN-GREEN Chopard’s Alpine Eagle didn’t immediately soar from the start; if I’m honest, there were some reservations about the design looking a little similar to all of the other
This rather unexpected strategic move from Breitling aims to restore the prestige of the historical brand name in the world of luxury watches – something that many collectors (and watch
Bernard joined Van Cleef & Arpels in 2011 as it always inspired him due to its "perfect blending between watching, jewelry and High Jewelry" The post INTERVIEW: Rainer Bernard, Van
These modern pilot's watches nevertheless still pay homage to the history of flight and pilot’s watches with subtle touches. The post A subtle flight of fancy: Zenith’s revamped Pilot collection