Over the last several years, Jack Mason has been steadily redefining what it wants to be. The Dallas, Texas-based brand has moved well beyond its earlier fashion-watch roots, with watches
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Can a brand whose motto is “Very Rare” have an entry-level watch? The question itself feels a bit like a paradox, particularly for a brand as committed to scarcity as
Today, I’m starting a new column called Nobody Asked. It’s lighthearted, fun, and inconsequential. In it, I pair watches with things have few if any inherent horological indicators. To kick
This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley are back to tackle watches that dazzle, watches that feel like furniture, and watches that might be listening to everything
Funny, right after typing that title, my immediate thought was: Has it ever cared? To be clear, the immediate answer in my mind was: I think, yes, it has cared
It’s been a banner year for watches in video games. More brands than ever before are embracing the power of digital product placement, resulting in partnerships that would have seemed
Just off the coast of Miami sits the Florida Reef, a sprawling 350-mile-long barrier reef system comprising thousands of smaller reef clusters. It is the only living barrier reef in
Luxury Swiss watchmaker Chronoswiss is giving one of its most unconventional watches a colorful new treatment with the Neo Digiteur Pastel Code, a trio of limited editions in Rose, Mint,
Images by Ariel Adams The Baume & Mercier Riviera collection has always had something of an identity crisis in the modern era. Despite standing as an often overlooked entry-level luxury
Ever since I first saw the Citizen L Rainell watches, I’ve wanted to feature them on aBlogtoWatch. This is a great-looking and original light-powered women’s watch with a blend of
William Massena, the founder of the eponymous Massena LAB, first met Atelier Wen co-founders Robin Tallendier and Wilfried Buiron in New York in 2023. By then, Atelier Wen had spent
Few, if any, brands can match Glashütte Original’s blend of under-the-radar sleeper appeal and sheer Teutonic build quality. It’s a combination that makes for a plethora of tastefully restrained, brilliantly
All that glitters is not gold, and the marketing of modern watches is an excellent testament to that. We’ve all seen a watch online that looks absolutely stunning, only to
This week on SUPERLATIVE, Ariel Adams is joined by Thomas J. Sandrin, founder of WatchDNA, to discuss what defines a watch brand and how consumers navigate an industry with more
They say time is a flat circle… but does it have to be? For Ikepod, the brand’s design language was built upon the circle — from the original Seaslug to
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