Say what you will about Movado‘s perceived market position and recent history of focusing on mostly consumer-facing (as opposed to enthusiast-facing) marketing and communication. The company has always done two things
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In a truly special episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with legendary comedian, television host, and renowned car collector Jay Leno for an in-depth conversation
Editor’s Note: While this column may diverge a bit from the vintage-focused storytelling usually showcased in “Time Machines,” we’ve chosen to highlight another unique storytelling experience here – the process
Over the last few years, Geneva-based Raymond Weil‘s biggest hit seems to be the Millesime watch collection. It all started with the slim and slick vintage-styled Raymond Weil Millesime Small
A multi-generational Swiss watchmaker, David Candaux produces fine timepieces in small batches from his workshop in the Vallée de Joux. His products respect Switzerland’s watchmaking heritage, but are avant-garde by
Just as I predicted when IWC launched the current generation of the Ingenieur Automatic in 2023, the integrated bracelet family of luxury daily-wear sports watches from the Schaffhausen-based brand has
This week on aBlogtoWatch Weekly, the team asks the only question that matters: “Are we Hublot or are we dancer?” What begins as a discussion of Cloud Dancer color palettes
When a new watch brand appears, it’s often defined by familiar stories: heritage, revival, archival blueprints rediscovered. zeruzzi is not one of those brands. Founded in Norway in 2023 by
To help wrap up 2025, Urwerk has unveiled the third and final installment in its UR-230 series of watches. Officially known as the Urwerk UR-230 “Black Star” (the term for
While Serica is best known for its various sport and tool watches, one of the most interesting models in the French brand’s lineup is an elegant dress piece known as
When Leica stepped into the watchmaking arena a few short years ago, the idea was not to launch a separate and distinct line of products, but rather to create mechanical
Here’s my theory on why the dress watch is returning: On-wrist devices have obviated the need for tool watches. The latest smartwatch can do everything any watch can, and more.
This year, Longines decided it was finally time to pull the Spirit collection out of the 2010s and cater to the demands of today’s market. Perhaps when it was debuted,
Full List of Winning Watches from the 2025 GPHG Awards The long road to the “Watch Oscars” ended in mid-November, as the watch world gathered to distribute prizes in 18
Following its first cinematic tribute dedicated to Jurassic Park, Awake now returns to its “Tribute to the Seventh Art” series, a project honoring nostalgic cult films through the brand’s focus
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