Diving watches are usually associated with the ocean, but Italy-based Bramier is taking the genre in a different direction — up. Meet the Bramier Apex Rock limited edition watch, a
Diving watches are usually associated with the ocean, but Italy-based Bramier is taking the genre in a different direction — up. Meet the Bramier Apex Rock limited edition watch, a
When we talk about sleepers, it almost always involves a watch that doesn’t do anything especially loud or eccentric. Those watches always get noticed because they exist to be noticed.
Amidst the springtime buzz in the world of horology, it’s easy to forget that Watches & Wonders isn’t just Geneva’s biggest marketing bonanza of the year but also where the
Remember when things were better? The luxury watch industry certainly seems to think it does. The most dominant sentiment amongst all guests and exhibitors at Watches & Wonders 2025 in
Even for famously motorsport-centric TAG Heuer, 2025 is shaping up to be a particularly racing-heavy year. Its new title sponsorship for Formula One racing has seen the brand ratchet up
In 2005, Hublot released the first Big Bang collection under the leadership of then-new owner Jean-Claude Biver. The Big Bang would go on to be Hublot’s most popular watch —
This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George are here
This Watches and Wonder 2025, Raymond Weil unveiled the Freelancer Skeleton (ref. 2795-BKC-20000) with the kind of fanfare you’d expect from someone announcing a new show on a streaming service…
For quite some time, Urwerk has sat at the vanguard of the avant-garde, delivering timepieces that are as modern as they are jaw-dropping. In the past few years, my attraction
April 2025 is well under way, and as the dust settles from another exciting edition of Watches and Wonders, it’s time for us to return to one of our time-honored
Sometimes, it’s not the big flashy pieces that capture your eye. There’s plenty of that at Watches and Wonders, with high-end brands introducing super-limited watches that no one will ever
An easy way for a brand to communicate what spaces it wants to see its watches out in the world is by aligning itself with a particular sport. For Gerald
Celebrating anniversaries is somewhat of a joke in watches. Brands seem willing to celebrate any anniversary, no matter how legitimately significant. I think we can all agree that it goes
Everyone tells me that, as a taller guy, I should be wearing bigger watches. I’m 6’2” with a 7.5″ wrist, and yeah, I get it — I can “pull off”
Crazy is what Hublot does best. Everyone knows that, and no one actually wants a Classic Fusion because, at this point, they’re boring and show a fraction of a fraction