In addition to producing its own limited-edition colorways, Zodiac also partners with a variety of other entities to create thematic collaboration pieces that offer fresh and unique expressions of its
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Karar Aimer, founder of IFL Watches. To start the show, Ariel and Karar discuss the
People in watch-brand marketing departments have it pretty tough, especially if they work at legacy brands that were founded before their birth. When these marketers try to imagine ways to
Continuing its partnership with SORAI (Save Our Rhinos Africa and India), the Swiss watch manufacturer Hublot has released its fourth limited-edition SORAI timepiece as its latest release of 2024. While
With Richard on the lam (or perhaps, as the team muses, at a Scottish day spa with the family and farm animals), Ariel hosts this week’s aBlogtoWatch Weekly show, flanked, as
During World War II, the British Ministry of Defense commissioned a rugged and highly legible timepiece for its troops, and twelve Swiss brands answered the call to produce Britain’s very
Since we’re in the final stretch of the year, brands are releasing their remaining watches for 2024 — just in time for the holiday season, of course! As such, the
Originally introduced in 2010, the Seiko Cocktail Time series is a lineup of drink-inspired dress watches, and since 2017, it has existed as part of the brand’s Presage lineup. Over
I’ve long been a fan of Tsao Baltimore watches. I’m a native of Maryland, so the Baltimore-based brand had a special appeal, doubly so as my mother is from the
The Royal Oak Concept line has been Audemars Piguet‘s platform to showcase complex calibers and cutting-edge materials since its debut in 2002. Now for 2024, a new model has joined
Not a Petite Seconde. Not a Régulateur. Not even a collab. Louis Erard has just released three new chronographs. You probably didn’t even know the brand made chronographs. To be
Originally launched in 1995, the Casio Pro Trek collection is the Japanese manufacturer’s lineup of tool watches specifically created for outdoor environments. While Casio’s Pro Trek models have always offered
Few brands provide an instant feeling of nostalgia like Certina. A Swiss watchmaker with roots dating back to 1888, Certina has a long history of tough, durable watches associated with
The Cost of Entry Series provides a hands-on look at the most affordable watch from a given brand while offering a broader look at the brand and its offerings. The
In addition to being one of the industry’s standout enthusiast-driven darlings, Formex is also the house brand for the Swiss manufacturer Dexel, which develops and produces components for a wide
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