Somewhere between trend-led conversations, cultural influences, and layers of narrative, it's easy to forget that watchmaking has always been about one thing: accuracy. From marine chronometers to George Daniels' co-axial

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What We Know It's a tale as old as... well, I guess only a few years or as long as the M.A.D.Edition watches have been a thing. People have applied

Any conversation about mechanical watches that inspire their owners to go into harm's way must begin and end with Sinn. Sure, the Frankfurt-based brand has a handful of more refined,

This week on The Business of Watches, we're in Geneva marking 50 years of Raymond Weil and an in-depth conversation with Chief Executive Officer, Elie Bernheim. At a time when

What We Know Universal Genève has just introduced its first ladies' collections since the brand's revival, which first began taking shape with Breitling's acquisition of the Maison in 2023. The

What We Know The Universal Genève back catalog is vast, varied, and deep. Beyond the better-known Tri-Compax and Polerouter models, there are dozens of uniquely shaped and boldly designed watches

What We Know Universal Genève moves forward by looking back, reintroducing the Cabriolet nearly a century after its original 1933 debut (then known as the Ideo). That watch arrived at

What We Know Today marks the much-anticipated, much-discussed official relaunch of Universal Genève, following its acquisition by the Breitling parent, Partners Group, back in 2023. And while we've already seen

What We Know If you were to pick one model that defined Universal Genève, I'd argue the Compax is it. For all the love the Polerouter gets (and apologies to

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What We Know One of the most interesting revelations among the wave of brands joining Watches and Wonders this year is that Credor, the Japanese domestic brand under Seiko known

We hear a lot about the convergence of art, fine watchmaking, and design these days, but some brands take the brief more seriously than others. Mark first told us to watch

What We Know In the watch space, there are a few names that crop up over and over again, partially from the fact that some people just have too many

Corum, the boundary-pushing Swiss brand that faltered under foreign ownership, recently unveiled new models and a strategic plan to reposition at elevated levels of watchmaking, design, and price. Known for