What We Know How do you say goodbye to one of the best super-affordable, super-classic dress watches on the market? According to Baltic, you do it with a bit of

Rolex, the top Swiss watch brand by sales, reduced its production in 2025 for the second year in a row while increasing its dominant market share position as the industry

What We Know For a small watch, we'll keep it short and sweet here. Grand Seiko has just announced a brand-new Caliber 9F51 quartz movement that powers its smallest 9F-based

This week on The Business of Watches, we head to La Chaux-de-Fonds and sit down with a CEO who is running a very different business from most watch brands. Mitchell

When was the last time you thought about the Yangtze jiangtun porpoise? Probably never, but Oris wants to bring the name of this critically endangered finless porpoise into the conversation

By now, you're probably used to Unimatic's never-ending onslaught of new variations of their distinctive, brutalist silhouettes. Some of them are crazy, some of them are subtle, but what's undeniable

What We Know It kind of feels like Vacheron Constantin's Overseas Tourbillon has been here for a long time now. A few years back, one of my first hands-on stories

If you've ever been in Geneva during Watches and Wonders, you know the event doesn't stop at Palexpo—it spills into the city itself. In 2026, that footprint is getting even

What We Know If you ask me, the UR-100V is a modern classic. While it looks like it has a round dial, the UR-100V is known for the brand's signature

What We Know You could easily make the case that indie brand Ming is becoming as much a materials-and-bracelet research-and-development brand as it is a watch brand. The new 56.00

Super Bowl 60 is in the books, with a first-half defensive slugfest turned into a runaway show of dominance by the Seattle Seahawks, who took home the Lombardi Trophy. As

It's not that often that one of the biggest brands in high-end watchmaking launches a new collection, and the Neo Frame Jumping Hour couldn't come at a better time for

To mark its entry into the Formula 1 paddock via its new sponsorship deal with Aston Martin and the Aston Martin Aramco Formula 1 team, Breitling is launching a limited

What We Know If you're like me, you've been counting down the days until the return of the Formula 1 season—which is March 7, if you were wondering. We're firmly

Origin Story There are two origin stories for Niton: the original and the revival. The brand originated in Geneva in 1919, founded by watchmaker Auguste Jeannet and former Vacheron Constantin