In 2017, I took a train from downtown Chicago to a neighborhood about 30 minutes north to buy my first watch from a "microbrand," a new Olmsted from Oak &

What We Know The Lange 1 was launched on October 24, 1994 – 30 years ago to the day. For the 30th anniversary of the brand's decidedly asymmetrical design, A.

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What We Know The PanoMaticInverse from Swatch Group's Glashütte Original has always been my favorite of their lineup – it's a very clever take on the immediately recognizable off-center layout

Time for a quiz. The image above shows you something that Ming things you've never seen before in the history of watches. It's subtle, almost hard to believe, but it

If you've ever been watch shopping in Geneva, Zurich, Lucerne, Lugano, or St. Moritz, you likely know Gübelin as a retailer of some of Switzerland's most coveted watch brands. For

What's the future of independent watchmaking? Well, if you were in Singapore this past weekend, you'd be hard-pressed to believe it's anything but strong. Just look at the folks at

The world of the ana-digi watch is home to one of the weirdest and most fun niches in all of sports watches. In some ways, the ana-digi watch was the

Happy Horror-ological Halloween! Last year in honor of this spooky season I wrote about watches that kill, uncanny automata, and goblins of Swiss watchmaking. I featured a recent novel called

What We Know Formex has built a strong reputation for technical innovation. Its sister company, Dexel, is a manufacturer and supplier for many Swiss brands. Pesky NDAs often obscure who's

What We Know Oris is approaching the 60th anniversary of one of its most iconic and core releases—the Divers Sixty-Five—and it's doing it by making some subtle updates and rebranding

Happy Bring A Loupe and welcome back to Friday! After a week's hiatus due to a tight schedule at our Hodinkee x UBS House of Craft NYC, we're back. Moreso

Auction season is upon us (well, does it ever really stop?), and the Hong Kong auctions have already taken place. For the first time in three seasons, I'm not going

This isn't going to be an open letter – although it could be – because I love Patek Philippe. Truly and sincerely – it is the brand by which all

What We Know It's a big day when a small company like Urwerk releases a brand-new model, so let's hear three cheers for the new UR-150. With a slightly more