When the M.A.D.1S launched last September, it was the first departure from the original design of the M.A.D.1 that took the watch community by storm. Sure, it was more of

The TAG Heuer Formula 1 was bright, colorful, and exceedingly popular when it debuted in 1986 – but its true origin story has never been told. In a conversation with

Happy Friday, and welcome back to Bring A Loupe! With Watches and Wonders kicking off next week, today's article will be your last dispatch from the land of vintage, for

The Contrôle Officiel Suisse des Chronomètres, or COSC, plans to upgrade its standards for chronometer certification and is vowing to be more transparent as it faces increased competition. In a

LVMH has appointed Jean-Christophe Babin as CEO of LVMH Watches, taking over the role previously held by Frédéric Arnault. Babin will oversee LVMH watch brands – TAG Heuer, Hublot, and

A story I wrote a while back called "Five Things I Still Can Not Believe Are A Thing In High-End Watchmaking" really seemed to strike a chord with our audience.

What We Know Over the past few years, we've watched the rise of Raúl Pagès, from our first "Intro" on his Régulateur à Détente RP1 to the Hands-On to his

A few weeks ago, Yohan Blake's Richard Mille RM38 Prototype came up for auction. This watch, which he wore during the 100m final at the 2012 Olympics when he was

Next week, on Tuesday, April 1st, the wide world of watches will descend upon Switzerland as press, retailers, and brands flock to the Palexpo in Geneva for the 2025 edition

What We Know Well, would you look at this? Doxa finally has a GMT again. Today, in advance of Watches & Wonders 2025, Doxa has announced the new Sub 250T

Breitling first introduced the Top Time in 1964 as an entry-level chronograph designed to attract a younger, style-conscious audience. Compared to the classic Navitimer and Chronomat models, it offered a

Welcome back for more of your watch business questions answered. The global watch business is big. The Swiss watch industry alone is worth an estimated 50 billion Swiss francs annually

What We Know Last week, Formex rang in its 25th anniversary with the Essence Ceramica Skeleton COSC. While Formex has certainly felt like a mainstay in the "microbrand" space, I

For the first time ever, Neil Armstrong's commemorative gold Omega Speedmaster is coming to auction, offering a rare chance to own a watch that belonged to (and was often worn

Part of the private wine collection of Jörg Bucherer, who sold his family's international watch retail business to Rolex before passing away in 2023, will be auctioned by Christie's and