Nothing does more for a brand’s image than having a famous name spontaneously endorse your product. Although Doxa was not the first Swiss brand to produce a professional dive watch,
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At CHF 3,445 million, the sales of the Swatch Group, the Swiss powerhouse owner of Omega, Longines or Tissot, are down 14.3% at constant exchange rates and 10.7% at constant
Considering how time is indicated on most watches – hands rotating 360-degree around the dial – it is no surprise that the vast majority of timepieces available on the market
Introduced in the 1970s during the rise of quartz movements, which were poised to dominate the industry, threatening to eclipse and eradicate mechanical mechanisms almost entirely, the ETA 2892 has
A masterpiece of ingenuity and complexity, the GNS1 dazzled the watchmaking scene with its incredible free-moving train travelling around the two central counters on the dial like a mechanical caterpillar.
Certina’s robust and affordably priced DS-1 is a descendant of the brand’s pioneering DS (Double Security) concept introduced in 1959. Back then, much like a turtle’s protective shell, the DS
Evolution, not revolution. It’s a well-known strategy that has been applied by so many brands, and not just in the watch industry. The idea of gradually updating/upgrading your most emblematic
Let’s go straight to the point. Bremont, one of the foremost British watch brands, is changing. The founding brothers, Nick and Giles English, are no longer the faces of the
German brand Stowa was founded in 1927 and became one of the five official suppliers of B-Uhren to the German Luftwaffe. Capitalising on the brand’s rich aviation history, Stowa, now
This spring, Montblanc introduced the latest addition to the Unveiled Minerva series, the Unveiled Minerva Monopusher Chronograph. Like the 2022-2023 releases, the Unveiled Secret Minerva Monopusher Chronographs, it showcases the
Founded in 1934, Airain was one of the original suppliers of the iconic Type 20 chronograph issued to French military pilots in the 1950s and 60s. The brand was dormant
Ulysse Nardin has always been associated with the sea, from its early days as a purveyor of precision marine chronometers to its current nautical-inspired collection, which includes classical references like
Parmigiani Fleurier, the upscale watch brand founded by master restorer and watchmaker Michel Parmigiani in 1996, changed management in 2021 with the appointment of Guido Terreni. Since Terreni’s arrival, the
Dual regulators were invented by horology’s illustrious grandfathers to improve accuracy and stability. Names like Huygens, who introduced the concept of resonance inside his movements, and others like Breguet, Berthoud
Oris remains committed to its Change for the Better mission, whether by introducing a smaller, lighter, fully recyclable Sustainable Watch Box, celebrating Local Heroes who embody the watchmaker’s honourable values,
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