Watchmaking is generally considered serious business. Luckily, there are more and more brands that embrace humour. Which is not to say they are not serious about their watches; far from
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One of the few, if not only, women to lead an independent watch brand, Christine Hutter has steered Moritiz Grossmann down the path of refined watchmaking with low production numbers,
First released in 2018, the Jaeger-LeCoultre Polaris collection was designed to reintroduce a sports range alongside the brand’s classical Reverso and Master lineups. Deeply inspired by the 1968 Memovox Polaris
Bovet, the historic Swiss brand founded in 1822, was revived by Pascal Raffy in 2001 as a temple of haute horlogerie. Since then, the brand has become synonymous with high-end
Every year, the anticipation of summer grows parallel to the rise in temperature. Days get longer, hotter, and more action-packed with outdoor activities, and the lust for some refreshing coolness
In watchmaking, few complications command such reverence as the perpetual calendar, and few brands have woven it into their identity as thoroughly as Audemars Piguet. While the brand’s mastery of
Eska may not be a well-known brand, but this revived Swiss watchmaker is gaining attention among enthusiasts. Initially founded in 1918 by Silvan Kocher (whose initials inspired the brand’s name),
The title Just Because says it all… because today we’re not talking about the latest release of a brand for sale the next day in stores, waiting for you to
Founded in 2016 by Sébastien Muller, Brellum has consolidated a portfolio of well-built chronographs with a slightly vintage aura powered by chronometer-certified movements. With a limited production of around 299
Over the past few years, the name Gérald Genta has become one of the most famous in the watch industry. There are multiple reasons for this. First, thanks to the
Independent watchmaker Konstantin Chaykin adds two more watch models to his acclaimed Wristmons collection: the Joker Iron Mask and Joker Golden Mask. These latest creations evolve the Joker concept through
Max Büsser’s childhood dream was to become a car designer. Although he ultimately studied engineering and founded MB&F, one of the most successful indie watch brands, his passion for cars has permeated
Since the introduction of the Black Bay collection in 2012, Tudor has never ceased to expand this range of dive watches, moving up and down in size to now offer
The original Farer Aqua Compressor Endeavour from 2017 was a surprise from the small British brand. Not only did it have an impressive 300-metre water-resistance rating, but it was also
Nivada Grenchen has steadily expanded its heritage-inspired collection, breathing new life into some of its most charming vintage references. After reviving the Antarctic Diver in 2023, a reissue of a
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