The Hublot Big Bang Unico Summer 2025 watch will likely be interpreted as one of two things: a) an attention- and status-seeking purchase, or b) a self-centered exercise amidst already
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Did you know that during the Christmas period, salmon consumption rises sharply? A substantial share of annual sales happens in December, particularly in Europe. In fact, around 25% of all
Not too long ago, Rolex added a surprise Submariner Date desk clock to its collection. If you are familiar with the brand’s accessories, you know that a variety of cufflinks
Say what you will about Movado‘s perceived market position and recent history of focusing on mostly consumer-facing (as opposed to enthusiast-facing) marketing and communication. The company has always done two things
Finally, it’s my turn to tell you about my picks for the best watches of 2025. Several of my colleagues have already published theirs. Some chose watches that I’d also
Editor’s Note: While this column may diverge a bit from the vintage-focused storytelling usually showcased in “Time Machines,” we’ve chosen to highlight another unique storytelling experience here – the process
Parmigiani Fleurier is a remarkable player in today’s horological landscape. The brand’s design aesthetic is unique, with the clever use of color being particularly admirable, and the technological innovations are
Over the last few years, Geneva-based Raymond Weil‘s biggest hit seems to be the Millesime watch collection. It all started with the slim and slick vintage-styled Raymond Weil Millesime Small
Why buy a pre-made icon when you can create a personalized Aikon like no other? Watch brand Maurice Lacroix (founded in 1975) and customizer Label Noir (established in 2011) have
We’ve almost reached the end of 2025, and what a year it was for horology! First of all, I have the feeling it really flew by. It started with a
Another Friday, another list! This week, we continue the series highlighting our favorite watches of 2025. It’s time for our favorite chronographs. Whereas last week’s list of GMT watches wasn’t
Just as I predicted when IWC launched the current generation of the Ingenieur Automatic in 2023, the integrated bracelet family of luxury daily-wear sports watches from the Schaffhausen-based brand has
Oris introduced an update to the ProPilot Date last month. I wrote the introduction article based on the press materials, and now I am back, having had hands-on experience with
To help wrap up 2025, Urwerk has unveiled the third and final installment in its UR-230 series of watches. Officially known as the Urwerk UR-230 “Black Star” (the term for
While Serica is best known for its various sport and tool watches, one of the most interesting models in the French brand’s lineup is an elegant dress piece known as
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