I’m having a lot of different concurrent conversations with the luxury watch industry about important matters of money, long-term effectiveness, and immediate survival. This particular essay is meant to focus
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This week on aBlogtoWatch Weekly, the crew dives headfirst into the watch industry’s current identity crisis and asks a simple question: Who are luxury watch brands actually selling to right
While the integrated bracelet watch space is already crowded, more room can always be made when a worthy addition joins the scene. Enter Jaeger-LeCoultre, a brand now (re)joining the party
When I was just getting into watches, I recall the Tissot Visodate being one of the recommended starter options for my first “real” watch. Along with the Seiko SKX and
May 2026 is finally upon us, but this is more than just your average May. For the first time in nearly seven years, the beloved “Star Wars” franchise is returning
Rather than being a specific model, the Cartier Privé collection represents a diverse enthusiast-driven lineup that celebrates the brand’s watchmaking history. Among the novelties unveiled this year at Watches &
Our aBlogtoWatch team is glad to announce Matej P. of Dunajska Luzna, Slovakia as the winner of our Astor+Banks Fortitude Pro Mint Green watch giveaway. Featuring a cool, delicate dial hue to
Steeped in nearly 300 years of watchmaking history, Favre Leuba has nonetheless managed to master the art of modern watch design. While the brand still roots its watches in its
At every Watches & Wonders exhibition, there are two, maybe three, watch releases so cool that you have a line of watch writers and photographers in queue to see them.
Just a week after Watches & Wonders 2026, TAG Heuer has announced an extension of its Formula 1 collection with five new pastel-colored models. This latest addition to the lineup
In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Jim Wirth, co-founder and CEO of GiantMouse Knives, for a deep conversation about knives, collecting,
Despite how popular and well-established vintage watch collecting is in the modern era, one of my favorite aspects of the vintage watch hobby is that there are still unexplored corners
A glorious assortment of approximately 65 luxury watch brands exhibited in Geneva, Switzerland, at the annual Watches & Wonders trade show event. aBlogtoWatch has been there since the beginning and
I last wrote about the Girard-Perregaux Neo Constant Escapement watch back in 2024 when the collection was closer to being newly released. The “Neo” Constant Escapement is a revised version
Late last year, I wrote about dress watches and how, in many ways, when well done, they are more impressive than complicated timepieces. With a dress watch, there are fewer
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