All that glitters is not gold, and the marketing of modern watches is an excellent testament to that. We’ve all seen a watch online that looks absolutely stunning, only to
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This week on SUPERLATIVE, Ariel Adams is joined by Thomas J. Sandrin, founder of WatchDNA, to discuss what defines a watch brand and how consumers navigate an industry with more
They say time is a flat circle… but does it have to be? For Ikepod, the brand’s design language was built upon the circle — from the original Seaslug to
The cheerful Happy Diamonds collection of women’s watches from Chopard is where I first learned about the brand. Today, Chopard is extremely dynamic and impressive across a range of watch
The Masterlink may be one of the newer additions to the Gerald Charles collection, but the brand is already finding new ways to reinterpret the model. The manufacture has now
As someone who has no interest in balloon dogs (artistic or otherwise), I have a lot of positive things to say about what Hublot has done to its Classic Fusion
Building upon the success of previous collaborations with famous artists like Richard Orlinski, Samuel Ross, Daniel Arsham, and Takashi Murakami, Hublot has teamed up with Jeff Koons for 2026 to
Rising Japanese star Kiwame Tokyo seems to be on an absolute tear. It’s been releasing sell-out model after sell-out model since its debut just last year. One thing that could
It’s not all that often that Rolex announces new models outside of Watches & Wonders, but the famous Swiss brand has just unveiled a new addition to its lineup this
Normally, I am not one for vintage re-releases. Mainly because these are either lazy, or whatever it is that we have today in their place is already the exact same
Two decades after its introduction, Victorinox is updating the Maverick with a refreshed design and a new case size. The latest generation of the collection combines more contemporary proportions with
The aviation-themed Casio Gravitymaster has long been a star model within the company’s Master Of G family of high-tech G-Shock models. Not intended as luxury models per se, despite their
This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley are back together, with Ariel and David freshly returned from Geneva Watch Days and apparently still recovering from the heat.
Some (in fact almost all) watches require minutes, hours, sometimes days to help one make up their mind about it. Not the new Bulgari Octo Finissimo Dazzle. Chances are that
Innovation takes on different forms in the luxury watch industry. New mechanisms and complications are certainly one form of innovation that the industry celebrates, but so are materials science and
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