I had to drive from Amsterdam to Brussels in 2015 to see the new Jaeger-LeCoultre Geophysic Universal Time with deadbeat seconds in the metal. It was worth it. Both the
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Welcome to another instalment of Back To Basics, our series aimed at newcomers to our lovely shared passion. This installment does not cover one specific theme. The aim is rather
Buying a watch you already know is a very different experience from buying one you’re curious about. There’s no discovery phase, no anxious waiting for the honeymoon period to either
A few hours from now, when a Rolex clock strikes 1:40 PM GMT-5, we’ll hear the roar of engines on Daytona International Speedway — a polyphonic roar made up of
Ask yourself: why do you wear an analog watch in the digital world? Before you answer this, think beyond prestige, status, or luxury. Also, go deeper than the history of
Another Friday, another list! This week, we look at some of the most memorable watches created in collaboration with video game franchises. As most of you will know, gaming has
Another Friday, another list. This week, we look at some of LVMH’s horological highlights of 2025. Next week, LVMH Watch Week will take place in Milan, Italy. During this seventh
How can a brand honor a watch celebrating its 50th anniversary? The easiest thing to do is to launch a homage edition of that classic. It so happens that 2026
Hublot and Japanese designer Yohji Yamamoto are back for a fourth collaboration. This limited edition celebrates the shade of black. For Yamamoto, this carries greater significance than the mere absence
Happy New Year, everyone! After looking back at 2025 with a series of lists, it’s now time to look forward to the year ahead of us. For this second list
Ski jumping in Garmisch-Partenkirchen, the Vienna Philharmonic playing Strauss waltzes at the Musikverein, a hangover… This is a random selection of traditional events happening on January 1st. In the world
Last year, I also wrote an article on my New Year’s resolutions. It actually contained one bold resolution: I was considering letting my Jaeger-LeCoultre Reverso Classic Medium Duoface go in
In the second half of 2023, Tudor quietly dropped what would turn out to be one of its most interesting modern dive watches, the Black Bay 54. This 37mm watch
Happy New Year, everyone! We hope you had a great end to 2025 and a fresh start to 2026. On this first Friday of the year, we continue our series
When you talk about dive watches rated for the sort of depths only a handful of human divers — let alone cameras, regulators, or submersibles — will ever see, you
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