When Maximilian Büsser launched the first M.A.D.Gallery in Geneva’s Old Town in 2011, the goal was not to create a conventional retail space. Instead, the gallery was conceived as a
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I’m sure every brand owner is a watch person, but when a public watch person comes out with a watch, it’s always interesting to see what they deliver. At some
This week on Superlative, Ariel Adams sits down with Chris Wiegand, president of LÜM-TEC and founder of Wiegand Custom Watch, to explore the reality behind building watches from the ground
Dallas-based Jack Mason is introducing a new approach to product launches with its “Born & Raised” program — a structured founder-release model designed to align production more closely with real
News of the watch industry’s decline has been greatly exaggerated. I decided to talk about this issue because of what I started to suspect the proliferation of such news was
To its benefit, the wristwatch industry (since I’ve been paying attention to it, at least) has always been somewhat fragmented. What I mean by that is that there is a
Self-conscious watch brands are put in a difficult position when producing a press release to go with their latest and greatest timekeeper. We watch nerds and enthusiasts only really want
Having had this salmon/copper dial Bulgari Octo Finissimo Automatic watch (Bulgari 103856) around for a few months as part of a proper wrist-time review, I was wondering what would stand
Founded in 2020, Marco Lang is the eponymous brand of the Dresden-based watchmaker by the same name, who originally built his reputation as one of the founders of the popular
I’ve never properly reviewed a watch with a tourbillon. Sure, I’ve done hands-on pieces for a number of them, but the time spent with those pieces is relatively fleeting compared
This week on aBlogtoWatch Weekly, Rick, Ripley, and David kick things off with an unexpected deep dive into one of the most overlooked topics in watchmaking: comfort. From clasp design
My favorite high-end Citizen watch with a quartz electronic movement gets a new limited-edition reference with the AQ4091-56W “The Citizen” Chitose Midori Green timepiece. Produced as part of Citizen of
For the past several years, Seiko has been creating modernized expressions of its most famous dive watches. The Japanese manufacturer has just unveiled a premium rendition of the Marinemaster as
For its latest release of 2026, RZE has reimagined the Type A pilot’s watch to bring one of the industry’s oldest purpose-built designs firmly into the modern era. Originally created
Since its revival in 2022, Seiko’s King Seiko sub-brand has had a bit of an identity struggle. Wedged between the affordable accessibility of mainline Seiko and the truly upscale refinement
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