The original Marathon OSAR-D (Original Search and Rescue-Date) was simply known as the Marathon SAR-D (Search And Rescue Date), and today, it is noteworthy for being the design of many
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In the years since its introduction in 2022, the Zenith Defy Skyline series has steadily been expanding to include additional sizes, materials, and complications. Among the brand’s latest releases presented
Out of all the major high-end watch brands on the market today, none seem to have new releases that excite me as much as Breguet. The Swatch Group-owned top-tier luxury
In this episode of Superlative, host Ariel Adams speaks with John Isaac, founder, CEO, and creative director of Artisans de Genève, about what it truly means to personalize a watch
Since the Zenith Defy Revival series burst onto the scene in early 2022, this funky, faithfully vintage-styled series has built a cult following among enthusiasts. However, the line has struggled
When Louis Vuitton updated the Escale in 2024, the brand made the unexpected decision to re-launch the collection in a time-only format, which marked a notable departure from the complications-focused
Leave it to Hublot to add spice where you never thought possible: the latest and boldest Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition watch comes in three colors, and
As LVMH Watch Week 2026 gets underway, there’s no shortage of exciting news from TAG Heuer to share, but one of the brand’s most impactful releases from the show is
I wish more brands embraced their roots as boldly and as often as Bulgari does — it seems so easy and natural for the brand. Three years ago (geez, that
Among the TAG Heuer novelties unveiled at LVMH Watch Week 2026 is a new version of the brand’s cult-favorite Seafarer model. Expanding upon the blueprint of its “Solunar” watch from
There’s no shortage of high-end, eye-catching new releases at LVMH Watch Week 2026, spread across each of the group’s major watchmaking nameplates. For TAG Heuer, though, it’s a rather restrained
Recently, aBlogtoWatch’s founder and editor-in-chief, Ariel Adams, wrote an article that painted a rather dire picture of watch media writ large. (If you haven’t already, you should read it before
This one may be short, and it’s simply because there’s very little I found to criticize. Cimier isn’t a brand from which I would’ve expected such a clean, well-executed watch,
With Ariel off on a mysterious, possibly horological, possibly diplomatic mission somewhere in Germany, Rick, David, and Ripley take the wheel of this week’s ABTW Weekly Podcast. They immediately veer
It’s a familiar cycle to most watch fans: A new release launches, takes over the entire enthusiast community discourse for days or even weeks, then quietly fades into the background
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